Big Tech platforms could face new major EU limits on targeted political ads
Facebook and Google could be significantly restricted from targeting people with political ads ahead of the 2024 European Parliament elections, according to a draft Parliament report. Lead MEP, Renew’s Anna Donáth of Hungary, proposed to ban online platforms from displaying political ads based on people’s profiling and tracking on the internet. Political parties could soon only target voters via online ads based on data they themselves choose to share, including their gender, age, location and language. The move could have a significant effect on online political advertising, where politicians and foreign actors alike have in past years been able to display paid-for political messages to voters based on their behaviours and troves of online personal information. The manipulation of voters through microtargeting was at the heart of the Cambridge Analytica scandal in 2018.
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