Political ads: Internal Market MEPs to start discussions on draft law on 10 January
The European Commission will present its proposal on political advertising to MEPs on Monday. A legislative proposal on the transparency and targeting of political advertising, tabled by the Commission would require any political advert to be clearly labelled as such and include information such as who paid for it and how much. Under these rules, it would be mandatory to include into the adverts clear information on what basis a person is targeted. It would also become mandatory to publish which groups of individuals were targeted, on the basis of which criteria, and with what amplification tools or methods. A Eurobarometer survey published in March 2021 showed that nearly four in ten Europeans were exposed to content that they could not easily determine as being a political advertisement.
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